Harbor & Co.
A boutique law firm's landing page — credible, fast, and live on the exact date we named.
A site that undersold them.
Harbor & Co. did serious work for serious clients, then sent them to a template site that looked like everyone else's. Prospects were arriving warm — a referral, a name they'd heard — and leaving unsure the firm was real.
The brief was narrow on purpose: one page that makes a referred prospect pick up the phone, live before the next pitch. No rebrand, no CMS, no fifteen pages nobody reads. One page, two weeks, fixed.
Credible in the first five seconds.
Everything pointed at one job: a warm prospect deciding, fast, that these are the right people. Clear practice areas, the partners as actual humans, the cases they can name — and a single obvious way to start a conversation. No carousel, no stock handshakes.
Static Astro on Vercel meant it loaded instantly on a phone in a courthouse hallway, scored top marks on performance and accessibility, and cost almost nothing to keep online.
Shipped on the named date.
The fixed date did the quiet work: it forced every "could we also…" into a parked list and kept the page to the one thing it was for. We agreed what "done" meant on day one, and done arrived on schedule.
"It finally looks like the firm we actually are."
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