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DWG-03 · Landing page · 2024

Harbor & Co.

A boutique law firm's landing page — credible, fast, and live on the exact date we named.

Client
Harbor & Co. (boutique law firm)
Engagement
Landing page · fixed price
Timeline
2 weeks, brief to live
Stack
Astro · TypeScript · Vercel
01 / Brief

A site that undersold them.

Harbor & Co. did serious work for serious clients, then sent them to a template site that looked like everyone else's. Prospects were arriving warm — a referral, a name they'd heard — and leaving unsure the firm was real.

The brief was narrow on purpose: one page that makes a referred prospect pick up the phone, live before the next pitch. No rebrand, no CMS, no fifteen pages nobody reads. One page, two weeks, fixed.

02 / Build

Credible in the first five seconds.

Everything pointed at one job: a warm prospect deciding, fast, that these are the right people. Clear practice areas, the partners as actual humans, the cases they can name — and a single obvious way to start a conversation. No carousel, no stock handshakes.

Fig. 2 — Above the fold. Who they are, who they help, one way to reach them.

Static Astro on Vercel meant it loaded instantly on a phone in a courthouse hallway, scored top marks on performance and accessibility, and cost almost nothing to keep online.

03 / Detail

Shipped on the named date.

The fixed date did the quiet work: it forced every "could we also…" into a parked list and kept the page to the one thing it was for. We agreed what "done" meant on day one, and done arrived on schedule.

Fig. 3 — Intake. One form, the right questions, straight to an inbox they check.
"It finally looks like the firm we actually are."
— Partner, Harbor & Co.
2 wks
Brief to live, fixed price. Live on the date we named.
100
Lighthouse performance & accessibility at launch.
1 page
Doing the job fifteen pages were failing to do.

Have something narrow and real?

That's exactly the kind of brief I like. Two slots open for Q3.

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